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Alternatively, consider building a small, invite-only digital micro-community or a quarterly industry roundtable where key contacts can easily share intelligence with their peers, positioning you as the ultimate facilitator. Our proven content marketing framework starts with understanding your audience’s mindset, as well as your positioning. Content creation: Assign the work to a writer or content creator. If your editor doesn't insist on a thorough technical review by outside readers and/or doesn't actively work to identify qualified reviewers, that's a sign that he or she isn't really concerned with the quality of your book. Brief review and approval: Determine who needs to review the brief, including any subject matter experts who would know the topic best. \ No newline at end of file